I analyze marketing performance to find the truth behind the numbers. Focused on full-funnel optimization and data-driven execution.
METHODOLOGY
Applying the analytical rigor of linguistics to market behaviors. I leverage my background in structural logic to decode complex datasets and consumer patterns.
Utilizing semantic analysis to drive global engagement and communication clarity.
Bridging the gap between strategy and execution. I manage the technical infrastructure to ensure that tracking and funnel logic translate into measurable revenue.
Full-stack tracking implementation and data-backed marketing optimization.
Transforming raw data into strategic business intelligence. Using SQL and Power BI to build robust models that empower stakeholders to make informed decisions.
Relational modeling, DAX measures, and high-impact executive dashboards.
SELECTED CASE STUDIES
Structured fragmented marketing exports into a unified relational model.
Created complex JOINs and CTEs to merge disparate data sources, eliminating duplicates and ensuring a clean baseline for performance analysis.
Developed an end-to-end Power BI dashboard to monitor real-time business performance.
Implemented advanced DAX measures for dynamic ROAS/CAC tracking and designed a Star Schema for high-performance query execution.
Deployed a full-funnel GA4 tracking framework to eliminate data gaps and optimize attribution.l visibility.
Mapped the user journey from lead to conversion, fixing data leakage in the checkout flow and aligning multi-channel attribution with actual revenue.
TECHNICAL FOUNDATIONS
Start2Impact University
Full-stack implementation of GA4 & GTM. Orchestrating full-funnel measurement to ensure data integrity and attribution logic.
Advanced deployment of custom AI Agents to automate marketing operations and data-driven tasks using Prompt Engineering.
University of Pisa | Master’s Degree
Managed communication for a leader in Northern Italian precision industry, translating technical specs into market-ready value propositions.
Studied communication architectures for multi-market enterprises to ensure brand consistency across global touchpoints.
UniOr Naples | Bachelor’s Degree
Deep-dive into linguistic logic and syntax patterns. Developing the mental framework to decode complex information structures.
Analyzing international datasets through a cultural lens to identify consumer nuances that purely technical analysts often miss.
CREDENTIALS
Microsoft
Skillshop (Google)
Google / Coursera
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